Eco-friendly Catalog Printing
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By Winn Apple | Published April, 2013
Catalog printing can get pretty tricky.
The term eco-friendly catalog brings to mind a bound book filled with thumbnail images showcasing a host of merchandise. But a catalog can refer to nearly any saddle-stitched or wire-o bound book that delivers information on a company, organization, products, services or even a comprehensive look at an organizations’ development over a specified period of time.
Catalog printing can get pretty tricky.
1. Crossover: It takes a seasoned expert to manage printing and binding techniques required for cross-overs. If your catalog features images that span across two pages with the seam running through the center of it – that is an incredibly difficult detail to produce flawlessly.
If you have tricky design elements such as cross-overs, make sure that your printer has the experience to pull it off. Otherwise the results could be very sloppy. Your catalog could end up being a big disappointment.
2. Cohesive Message : Like any printed products designed to promote your business, a catalog needs to have a cohesive message. Whether your catalog features products or a yearly account of projects your organization organized – be sure that someone receiving it, or lifting your catalog from a stack of others instantly knows its purpose.
3. Information Overload : One of the advantages of printing a catalog is the sheer volume of information and images you can deliver – but if you attempt to cram too much in, the message becomes confusing. Take your reader on a journey – lead them though without inundating them.
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4. Quality Images : Images, whenever possible, should be original and not stock photos. There is a quality to stock photos that just doesn’t connect with an audience. It feels artificial and your audience will know it. You want to connect. Catalog printing is not a cheap investment. Make sure that you manage each aspect with care or else fall prey to wasted resources.
5. Reader Engagement: Placement of information and images is very crucial. Scientific research has tracked the natural eye sequence across a page. The top right edge of a page of your catalog gets inspected first. Make sure your most compelling image is placed here otherwise the page is skipped. If you are pushing to sell a particular item in stock – boost sales by placing the product image on the outer edge.
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6. Consistency : Make sure that the look and feel of your catalog is consistent with the branding of your collateral material. If you have brochures, business cards and business stationary created in one cohesive style, make sure this same brand image translates to your catalog. Anyone familiar with your company should know at a glance the catalog is yours.
Eco-friendly Printing : You don’t need to be a certified green company to print eco-friendly. Scout out the pricing from various printers. Eco-friendly catalog printing is far more affordable than you may realize.
And when you do decide to print green, be sure to display the recycled paper logo prominently on your beautiful eco-friendly catalog. Your readers will take note. It really does make a difference in their perception of you. Eco-friendly printing makes everyone feel good!
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.
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