Eco-friendly Sell Sheet Printing
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By Winn Apple | Published May, 2013
What the heck is a Sell Sheet?
Also known as a Data Sheet or a Product Sell Sheet, a Sell Sheet is a single sheet, like a flyer, generally used to introduce a new product. Unlike a flyer it is printed on more substantial paper stock.
By design, a Sell Sheet will captivate its audience with tempting images and a bullet point layout - easy to read facts about the product.
What are some of the points that should be covered on your Sell Sheet?
• Full color pictures should be included
• Description
• Specifications
• Features – including unconventional uses
• Benefits
If you are participating in a trade show or some other event, you will absolutely want to print Sell Sheets. Product Sell Sheets are perfect handouts that can effectively inform your audience. Don’t make them go to a website. Get the information to them as fast as you can.
If you are creating a media or a press kit, you’ll certainly want to include a Product Sell sheet. Not only will media contacts need to know all of the details about the product you are releasing to accurately report in their article, but retailers and distributors will need the information to make decisions on carrying your product. Your Sell Sheet should speak to both of these readers.
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Watch out for using industry language in your Sell Sheet. You’ll want the layman to understand the product and its capabilities. If your audience is someone in the industry, then certainly pack the Product Sell Sheet with language that they relate to.
For optimum impact, only present a single product per sell sheet. Too many images and too much information will dilute your message. Make multiple Sell Sheets if necessary.
If you really need to present multiple products on a single Sell Sheet, highlight you main product on the front and the remaining product on the flip side.
Important to note: If you have a prototype or product samples available use this phrase “Prototype/Sample available upon request.”
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Don’t forget, like all marketing and printed materials, you must identify what problem your audience is facing and present a solution. A Sell Sheet is no exception to the rule – infact it is the perfect forum for presenting your product as the solution.
Speak to your audience about their needs and less about who you are. Imagine that you are on a date, you don’t want to be the person talking about themselves. Your Sell Sheet should make your reader feel like you understand what they are looking for.
Lastly, consider printing with a Certified Green Printer. Print on recycled paper. There are loads of paper choice that are FSC certified. When you print green, you not only reduce waste, conserve trees, but also reduce your impact by printing with an eco-friendly printer that using soy inks and practices green methods of printing.
When you do print eco-friendly, be sure to add the recycled logo to your eco-friendly Sell Sheet. It makes a difference in the eyes of your audience.
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.
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