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Eco-friendly Brochure Printing

Brochure Printing

By Winn Apple   |   Published April, 2013


If you had an unlimited budget, sure….you could produce one super, amazingly clever brochure too. But let’s face it; most of us aren’t running multimillion dollar companies. We run small businesses, providing a solid service and we’d like to let people know. Your brochure should reflect exactly this.

Good news is you don’t need pop-up illustrations on your brochure to grab attention.

What exactly do you need in order to leave a lasting impression? Let’s look at some key elements to creating valuable content and appealing design that strikes a chord with your reader.


#1 - The most important information to communicate in your brochure is what exactly are you selling – service, product or otherwise? When you begin to craft the content for this, consider who your reader is. What problem are they dealing with and, importantly, how will YOU solve it. Let the reader know that you understand their plight.

#2 - Spend more time directing your information in connecting to your reader by understandi

ng their needs, rather than making it sound like you are simply talking about yourself. If the reader feels like you are talking to them, then job well done!

#3 – Include Free tips and information in your brochure – both are great ways to create value! Get creative. Every business can come up with a useful bit of information to deliver – something that will inspire your reader to hold onto your brochure as reference for later or even pass it along to a friend or colleague.


#4 - Avoid stock photos in your brochure if possible – especially if you are a small business. That doesn’t mean use low quality photos you took on your iphone. That won’t help your cause. One of the benefits of being a small business is that you can connect to your reader with an informal approach. Well done photos of your business or a shot of your staff can help connect in a personal way.

#5 – Hire a graphic designer. You don’t need to spend big bucks – but it will make a big difference. Try connecting with a graphic arts student if your budget is tight. You may possibly find a reasonably priced artist on A little help will go a long way in creating an eye-catching brochure.

#6 – Include testimonial from a few of your clients or customers. This builds trust.

#7 – If you print your brochure with an eco-friendly printer like PrintingGreen, display the recycled logo on your brochure. Certified green printing really does have an impact in the eye of your reader. Let them know you are environmentally responsible.

Brochure Printing



#8 – Get some feedback. Let a few folks take a look at your brochure BEFORE your print. You are not your own best critic. You will overlook important factors. Feedback is incredibly helpful.


If you find that you have more to communicate than a standard brochure will allow, then consider printed a booklet instead. Don’t try cramming everything into a tight space. And when you are ready to print, come on back to – the eco-friendliest printer around!



Guess what, if you are still uncertain, drop us a line. We can help ya out.

About the Author

In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, or on her soon to release website, - the best darn place to find short stories for kids.


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