Eco-friendly Booklet Printing
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By Winn Apple | Published April, 2013
Booklet printing can get pretty creative. It’s a great tool for promoting your business or product. It allows you to include more information than a standard brochure would allow.
Booklet is a term that can apply to almost any size multi-page piece. Some booklets are small enough to fit into your hip pocket, making them the perfect size for promotional pieces - alerting potential customers of a sale.
Other booklets are rather hefty, with page counts up to a one hundred; sometimes thought of as mini catalogs they are well suited for giving product or service overviews, and highlighting special features.
Often, a booklet offers valuable information and tips that would encourage the reader to hang on to it for later reference – or even pass the booklet on to a friend or colleague.
Booklets are less likely to be tossed out than a typical brochure – especially if it is well-designed and thought provoking.
Build in value that goes beyond selling your product - deliver valuable and useful information that your reader will appreciate. This helps to establish you as a trusted source.
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One clever booklets design element is to graduate the pages, creating built in tabs. The reader will appreciate the ease of indexing content they find valuable – particularly if your booklet has a higher page count and covers numerous items.
Have fun with the images - the great thing about a booklet is you have loads of space to be creative with your design. Avoid using stock photos if they are really sterile. Use pictures of your staff and store front. Have a photographer take photos of your products. |
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The authenticity will translate. The reader will connect with you if you appear human.
If you plan to mail your booklet, consider saddle stitched binding. It will fit smoothly into your envelop. Don’t forget to keep postage cost and USPS postal regulations in mind.
PrintingGreen offers in-house mailing service. Save time, money and resources by mailing your eco-friendly brochure through our mail-house. We can print and mail your brochures in the Greenest way possible.
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.
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