Eco-friendly newsletter Printing
By Winn Apple | Published April, 2013
Newsletter – the ins and outs.
Whether printed newsletters or electronic, they serve a purpose which is ultimately to increase or at the very least maintain your business revenue.
Despite the fact that you intend for your newsletter to encourage business, you shouldn’t approach it like a sales pitch. That isn’t the heart of an effective newsletter.
Newsletters give you the opportunity to connect with your audience in an authentic and human dialogue. It is the ideal venue for introducing your staff – provide a face to the name your clients have interacted with over the years.
#1. It’s perfect for sharing human interest stories about your experience of the years – fun or heartwarming pieces for a successful newsletter.
#2. Acknowledging your clients and even spotlighting their service, event or business in your newsletter is great for generating client loyalty.
#3. Add a blurb or a teaser about your business blog – it helps generate traffic, especially if you provide helpful information.
#4. In addition the relationship building blocks of a newsletter, you can add value with special promotions.
#5. Your newsletter can highlight a new service or product that you recently added.
#6. Has your business won any awards? A newsletter is perfect for announcing the victory – it helps to instill a sense of trust and validates your customers for turning to you for their needs.
#7. Plan out the next edition of your newsletter and add a sneak preview. Build anticipation. This also allows you to make a promise to your reader and follow through on that promise - another way to build confidence with your audience.
You’ve got your content laid out and you are ready to proceed. What should you keep in mind when compiling it all together?
#8. Thought provoking title – each edition to your newsletter will have some sort of theme or focus. Create something that causes your reader to pause and open the leafy pages.
#9. Once again, don’t use it as a sales pitch opportunity.
#10. Make certain that you write in a tone that is not only warm but refrains from utilizing jargon. And for pete’s sake, proofread the darn thing!
Now that your multi-page newsletter is ready to go to press, who are you going to turn to? Do your research folks! You do not want some shoddy looking piece landing in the hands of your readers. You want your newsletter to reflect a level of impeccability.
#11. When researching a printer, consider printing an eco-friendly newsletter with a certified green printer. A better still select a printer who also offers in-house mailing.
Having your eco-friendly newsletter printed and mailed in one place save you time and money as well as reduces the carbon footprint and impact on mother earth that a regular ole newsletter will impart.
When you do decide to print green, be sure to include the recycled paper logo on your newsletter. Let all your readers know that you print and mail responsibly.
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.
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