Green Printing

Printing Services

Printing may not be as popular as it once was. With the rise in earth friendly consciousness, printing has fortunately begun to make strides in reducing the harshness of its impact by following strict regulations set forth to become a Certified Green Printer - like PrintingGreen.com.

Though printing has slowed with the electronic age, there remains a desire to deliver a company’s message through the timeless art of crafting books, brochures, catalogs and the like. There are some things, like a beautifully printed business card, that have stood the test of time.

Printing beautifully designed and printed collateral material may slow to a drip but not likely peter out. They remain a solid staple of a strong and effective marketing strategy, in a world filled with spam mail. Better yet, print with an eco-friendly, certified green printer, like PrintingGreen, and increase your impact. Printing Green really does make a difference!

Here are a few articles diving into ways printing can be best leveraged for your marketing strategy.

 

Eco- Friendly Banner Printing, Article 1

8 Pointers - A Brief Glimpse into Banner Design
By Winn Apple   |   Published April, 2013

Large scale advertising like billboards and banners line the highways and city streets calling out to pedestrians and traffic jammed drivers like mythical sea sirens.

There are a host of creative banners selling everything you can imagine – all trying to stay ahead of the advertising pack. What exactly is going to make your banner stand out from the others? How can your marketing banner attract the attention you need – how can your corporate banner cause your event booth to stand out from the herd amongst the hordes of attendees. Read Full Article

 

Eco- Friendly Booklet Printing, Article 2

Bookets – Tips to a top notch handout
By Winn Apple   |   Published April, 2013

Booklet printing can get pretty creative. It’s a great tool for promoting your business or product. It allows you to include more information than a standard brochure would allow.

Booklet is a term that can apply to almost any size multi-page piece. Some booklets are small enough to fit into your hip pocket, making them the perfect size for promotional pieces - alerting potential customers of a sale. Read Full Article

 

Eco- Friendly Bookmark Printing, Article 3

Bookmarks – 7 Ways to Promote with Bookmarks
By Winn Apple   |   Published April, 2013

Just because the electronic age is slowly edging out our beloved book, doesn’t mean bookmarks no longer have a place in our world.

Dog-eared pages, bound and weathered will live on – the need for bookmarks will too. Not to mention, bookmarks are often used to tag one place in magazines, periodicals and catalogs.

People are not as likely to throw out a bookmark as they might other promotional giveaways because it is small. If the design is nice, they’ll hang onto it for a while. Read Full Article

 

Eco- Friendly Brochure Printing, Article 4

6 Ways to use Calendars for Promoting your Business or Event
By Winn Apple   |   Published April, 2013

If you had an unlimited budget, sure….you could produce one super, amazingly clever brochure too. But let’s face it; most of us aren’t running multimillion dollar companies. We run small businesses, providing a solid service and we’d like to let people know. Your brochure should reflect exactly this.

Good news is you don’t need pop-up illustrations on your brochure to grab attention.

What exactly do you need in order to leave a lasting impression? Read Full Article

 

Eco- Friendly Business Card Printing, Article 5

What makes a “standout” business card?
By Winn Apple   |   Published May, 2013

A well designed business card is important – it is usually someone’s first impression. You want it to be professional.

There are many ways you can approach the design of your business card and much depends on your business and the service you provide. Read Full Article

 

Eco- Friendly Calendar Printing, Article 6

Why do Calendars make the perfect marketing tool?
By Winn Apple   |   Published May,2013

Simple – your potential client will reference your business calendar every day. Not only is a calendar a constant spokesman for your business, product or service – it serves a need for your recipient.

By subtly assisting your potential client, you formulate a relationship with them as a helpful servant – ready to tend to their needs. Ok…that might be a bit of an exaggeration, but calendars are helpful and it displays your business name prominently each and every day. Read Full Article

 

Eco- Friendly Catalog Printing, Article 7

Catalog printing can get pretty tricky.
By Winn Apple   |   Published May, 2013

The term catalog brings to mind a bound book filled with thumbnail images showcasing a host of merchandise. But a catalog can refer to nearly any saddle-stitched or wire-o bound book that delivers information on a company, organization, products, services or even a comprehensive look at an organizations’ development over a specified period of time. Read Full Article

 

Eco- Friendly Card and Envelope Printing, Article 8

5 Ways Greeting Cards can work for youp
By Winn Apple   |   Published May 2013

We all associate with the word Greeting Card as something that gets mailed over the holidays or birthdays – but Greeting Card, Announcements and Invitations imply much more than that in relation to business and marketing.

How exactly can cards be best utilized for promoting your business or services?

Let’s explore. Read Full Article

 

Eco- Friendly Label Printing, Article 9

More than 6 Fun Ways to Use Labels for Promotions
By Winn Apple   |   Published May 2013

Remember when you were a kid, how excited you get over a pack of labels or stickers. You’d slap a label on your school book – which you have already covered in crate paper and doodles. The sticky backed label begged to cling to your walls, your locker, your books and likely your window.

Nothing has changed – labels are still loved by young and old - which is why they make fantastic marketing and promotional tools. Read Full Article

 

Eco- Friendly Newsletter Printing, Article 10

Newsletters – the ins and outs.
By Winn Apple   |   Published May 2013

Whether printed newsletters or electronic, they serve a purpose which is ultimately to increase or at the very least maintain your business revenue.

Despite the fact that you intend for your newsletter to encourage business, you shouldn’t approach it like a sales pitch. That isn’t the heart of an effective newsletter. Read Full Article

 

Eco- Friendly Postcard Printing, Article 11

Direct Mail – Postcard Marketing Campaigns.
By Winn Apple   |   Published April 2013

In the dawn of the digital age, email has quickly turned to pesky spam – and your super amazing product and limited time sales event will drown in a sea of unwanted mail. And very likely never find its way to being opened.

The flip side is that direct mail campaigns are producing higher return. Mailboxes are no longer stuffed with unwanted marketing postcards. Read Full Article

 

Eco- Friendly Poster Printing, Article 12

Why are posters effective marketing tools?
By Winn Apple   |   Published May 2013

When a poster hangs in an office cubicle, or any other work or personal space, it announces to passerby that the individual who hung the poster is in some way associated with the brand.

This makes posters effective because consciously or unconsciously humans have a desire to belong to a group –to be associated with a particular line of thinking – to appear to embody the qualities or characteristics associated with a brand, a product or a company. A poster can do exactly this. Read Full Article

 

Eco- Friendly Rack Card Printing, Article 13

Rack Cards – don’t let your get lost in the stack
By Winn Apple   |   Published May 2013

Rack Cards – you see them more often than you think.

Wineries, restaurants, tourist attractions – almost all have rack cards tempting us to try their goods and services.

Why are rack cards a great tool for marketing? They are the most portable of the printed marketing materials – other than a business card.

Their travel size is perfect for someone visiting a city or attraction. Read Full Article

 

Eco- Friendly Sell Sheet Printing, Article 14

What the heck is a Sell Sheet?
By Winn Apple   |   Published May 2013

Also known as a Data Sheet or a Product Sell Sheet, a Sell Sheet is a single sheet, like a flyer, generally used to introduce a new product. Unlike a flyer it is printed on more substantial paper stock.

By design, a Sell Sheet will captivate its audience with tempting images and a bullet point layout - easy to read facts about the product. Read Full Article

 
 
 

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