Eco-friendly Poster Printing
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By Winn Apple | Published May, 2013
Why are posters effective marketing tools?
When a poster hangs in an office cubicle, or any other work or personal space, it announces to passerby that the individual who hung the poster is in some way associated with the brand.
This makes posters effective because consciously or unconsciously humans have a desire to belong to a group –to be associated with a particular line of thinking – to appear to embody the qualities or characteristics associated with a brand, a product or a company. A poster can do exactly this.
Individuals hang posters with all sorts of images and messages – high-speed motorcycles, animal protection, scientific instruments, hipsters laughing and scantily clad ladies. All of these posters are selling an image and someone wants to be part of that collective.
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So, who are you and what image are you selling?
Once you can identify this, you can construct a poster that delivers this image and message. Consider who your current clientele is. Imagine what type of person buys your service or product and consider how to connect to that and put that on your poster.
Now that you have some idea of who you are speaking to, or atleast a guess, begin looking for other posters or marketing materials that speak to the same audience. Take note of the successful one. Don’t copy them; just decipher how they are delivering their image. Also note what made you take notice.
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As you begin to design your poster, be sure that you consider the size you plan to print. This makes a huge difference. Wherever you intend for your poster to hang will dictate the size and layout.
Will it be in a high traffic area or someone’s cubicle? Imagine what someone in a cubicle will be interested in looking at every day. Or if high traffic, what will help your poster attract an audience as they scramble past.
If your audience must interpret the message on your poster in about 2 seconds, it had better be brief and to the point. You will miss the boat if it isn’t.
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Make certain that your poster tells your audience what you want them to do or what they can expect to achieve by purchasing your product or service. An eco-friendly printer, like PrintingGreen, promises that will save natural resources. There are a multitude of images that could show this outcome. The audience who wants to be eco-friendly will respond to a poster conveying this. They associate themselves with printing on recycled paper and choosing vegetable based inks. It’s a group and a message they relate to and hence may want your poster of a happy thriving redwood to hang in their lil cubicle.
Once you have designed your awesome marketing poster, be sure to advertise it on your website and in your newsletters. Allow folks to sign up to receive your poster. Give them away – they are your sales team.
When you print, consider printing eco-friendly posters on recycled paper. When you do, be sure to place the recycled paper logo on your poster – letting everyone know you print responsibly.
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site, MysticJunkyard.com or on her soon to release website, snugbuggle.com - the best darn place to find short stories for kids.
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