Eco-friendly Label Printing
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By
Winn Apple | Published March, 2013
Fun Ways to Use Labels for Promotions
Remember when you were a kid, how excited you get over a pack of labels or stickers. You’d slap a label on your school book – which you have already covered in crate paper and doodles. The sticky backed label begged to cling to your walls, your locker, your books and likely your window.
Nothing has changed – labels are still loved by young and old - which is why they make fantastic marketing and promotional tools.
The great thing about utilizing labels as a promotional tool is they aren’t as serious as a brochure or catalog. They are fun.
Let’s look at some ways you might use labels in your own marketing efforts.
#1 - Come up with a catchy phrase and a fun image, something that will make the view smile and put it on your label. Remember, you want folks to hang onto this. Make it fun.
#2 - Make people ponder – how about putting a riddle or quote on your label. Make sure to include that the label is eco-friendly! That will add to the value of your undoubtedly clever one-liner.
#3 - Print a QR code onto your label and take your viewer to a daily updated webpage that delivers a useful bit of information…a reason for them to return each day AND keep your label.
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#4 - Make a collectable series of labels that come with all of your products or services. If they are cool, well, people will hang onto your labels and remember to call you next time they are in need. What’s more fun than a message of love on a piece of fruit…or whatever you fabulous product may be.
#5 – The Willy Wonka: Print a unique promo – code on each label…but only one is the Grand Prize. Create a webpage they can enter the coded to see if they won. While you are at it, ask for their email. It’s a great way to build an email list.
#6- Stick one to every envelope in your marketing mailing campaign AND add a few extra inside for the recipient!
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If you are hosting an event or participating in a tradeshow, by all means, print labels! They are easy to hand out. Everyone is overloaded with data and information. Give them a label worth keeping.
If you have products, well printing labels is a no brainer. At the very least, you’ll need them with your company name.
If you are creating an event – print labels with the date of your event. Hand them out at every opportunity.
Whatever you’ve got going on, there is a way to utilize labels and even better eco-friendly labels like the ones we print and PrintingGreen.com.
Guess what, if you are still uncertain, drop us a line. We can help ya out.
About the Author
In addition to crafting content and
blogs, Winn Apple writes short stories and novellas for middle-grade readers. You can find her short stories along with a portfolio on her site,
MysticJunkyard.com
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